Since its launch in 2011, Poms has matured into an exclusive label with an ardent cult following and international recognition from some of the world’s boldest style icons, including Beyonce, Solange, FKA Twigs and Cara Delevingne.
As founder and head designer, Adriana Giuffrida brings a unique creative flair and distinctive sense of style, influenced by her Italian heritage and informed by years of industry experience.
Born in Hong Kong, Adriana spent her childhood travelling the world with her family, learning the value of artistic expression along the way. She fell in love with design and fashion, finding beauty in the classic styles of old and young generations across cultural landscapes.
Eventually she found a place to call home in Australia, and soon after finishing her studies in fashion, design and textiles, began working for some of Melbourne and Sydney’s fashion powerhouses, including retail giant Myer, and local labels Something Else, P.A.M and Ksubi.
In 2011 while honeymooning in Hong Kong, she decided to strike out alone. Poms was born.
These days, Poms can be seen between the folds of celebrated fashion publications, including Oyster, Russh, Vogue, Harpers Bazaar and Nylon, and gracing the stylish forms of fashion trendsetters in Australia and around the world.